Why I am asking for your email Subscription
Subscribe : Why I am asking you to subscribe,
If you are planning a vacation anytime soon you have become aware of the changing landscape in the vacation rentals industry. My Company Fairhaven Vacation Rentals went into business in 1995. At that time there was to a large extent no internet presence. I built my first web site with my provider at that point . But advertising was still the domain of small collective domains that either caught the public attention or didn’t.
For many years I advertised using pay per click . That too went through many changes in 2005.
I then joined trip advisor and vrbo in 2008 . At that time they were simply advertising platforms. In 2016 they changed there approach and inserted themselves into the booking process.
What does this mean to you my clients .
1.They added 15% to the process ( based on the gross sale of the vacation booking ) .
2.They no longer allow me to communicate directly with you prior to the confirmed booking .
3. They are in control of my visibility to you on the advertising platform And now through sheer marketing volume they control the first page of google .
4. Even though they collect 50% upfront from my client base they do not disburse any money till after your date of occupancy. That means if you place a reservation a year in advance I see no money at all for that year. It’s difficult to maintain three homes with an adversely controlled cash flow.
So why am I asking for your subscription and email address?
1.So that I can once again communicate with you directly.
2.Make you aware of availability and pricing.
3.Discuss pricing and your needs with you in person .
4 . Arrive at a mutually agreed rate and stay and let you know about any flexibility in rate or occupancy.
There is a reason why in 23 years I have always answered my phones and email personally. Because customer service is essential in business and customer relations.
So please click the link below and add your name to my mailing list. And of course you can always unsubscribe at anytime . ( Although I would rather you communicate your displeasure directly so I can be given a chance to alter my approach ) Thanks Norm Ferber owner Fairhaven Vacation Rentals